Learn Digital Marketing With These Steps

The Steps to Learning Digital Marketing To promote Your Business

The steps to learning digital marketing include:

Step 1 – Customer research

Step 2 – Learn the 4 ps

Step 3 – Customer retention

Step 4 – Always keep up to date with new strategies

Let’s dive into these steps into more detail and how you can use them to become better at digital marketing.

Learning digital marketing can open up so many opportunities. It can help you to connect with the people online who are most likely to purchase your product or invest in your service. Let’s look at how you can learn digital marketing step by step to start attracting the right kinds of people to your business.

Step 1 to learning digital marketing – Customer research

Digital marketing and psychology go hand in hand. Digital marketing is all about understand your target customer to the best of your ability. The better you know your target customer, the easier it becomes to market to them online. Whenever creating a new digital marketing campaign the very first step is always to figure out who will gain the most value from the product or service that is being offered and learning as much about that customer avatar as possible. There are a few questions that you can ask yourself that can help you to understand your target customer better when creating your digital marketing campaigns

• What are their pain points?
• What things are they interested in?
• What questions are they likely to search the internet asking?
• How much are they likely to pay for my product or service?

Once you can understand this about your target customer, you will know how to write your marketing materials that address their pain points, you will know what content might interest them and you can create that in the form of blog articles, YouTube videos and social media posts. You can also answer their questions using SEO and attract them to your website. You will also have a good understanding of how to price your products and services.

Step 2 to learning digital marketing – The 4 Ps

The 4 Ps is a marketing term used to describe what is known as the marketing mix. It helps marketers to ensure they have not missed anything from their marketing strategy. The 4 Ps are Product, Price, Place and promotion.

Product – Your product is a huge part of your marketing. If you have a great product, it will market itself in a lot of ways. This is not to say that you do not need to market it at all but people who have a good experience with your product they are likely to leave positive reviews, recommend your product to others and potentially buy from you again. All of these things are positive ways to grow your business. On the contrary, if your product or service is not good, or customers have a negative experience with your customer service, they may leave negative feedback and this can impact future custom.

Price is important too, if you price your product too cheap, you could be missing out on extra revenue, it can also impact the profitability of your business and your ability to market your business effectively. Cheaper products can also be associated with lower quality in a lot of cases. If your product is too expensive however, you could price yourself out of the market especially if your customers are offering cheaper alternatives.

Place when it comes to digital marketing, speaks to where you decide to promote your products. You want to promote your brand where you know your target customers spend their time online. Here is another example of where knowing your target customers comes in handy. Are you customers using YouTube, Instagram or LinkedIn or are they prominent somewhere else online? You should be creating either a content marketing strategy or a paid ads strategy for the platforms where you know your ideal audience spend a lot of their time.

Promotion in your digital marketing is all about choosing the right strategy. There are so many ways to promote a brand online from free methods such as SEO, social media marketing, video marketing and paid methods like Google PPC and social media ads.

Step 3 to learning digital marketing is customer retention

A sale happens once, but if your marketing is done right, you can have a customer for life. On average I visit my local supermarket at least once per week and so do thousands of other locals. We help to keep that business running because we are regular customers. Most businesses rely heavily not on customers who buy one time from their business and never come back but on customers who buy from them frequently.

It can take a lot of money and time to get someone to buy from you online, you don’t want all of that marketing to only lead to one transaction. If for example you hire a plumber and that plumber does a great job, you are likely to hire them again if you ever have work that needs to be done or you know someone who needs work done for them. You now have a relationship with that plumber and that relationship will prove lucrative for that business owner if he has hundreds of these business relationships.

Amazon is a fantastic example of customer loyalty and retention. Their service Is so good that people buy from them frequently, Amazon is one of the largest eCommerce brands in the world but yet their entire business would crumble in a very short period of time if customers stopped repeat buying on Amazon. The art of learning customer retention is a key skill to learn when doing digital marketing.

 Step 4 to learning digital marketing – Keep up to date

The digital marketing landscape is rapidly changing. Nothing stays the same for too long and with new technology, new platforms and algorithm changes there is always something new to learn in the real of digital marketing. It is important that you follow popular digital marketing YouTube channels, blogs, and industry leaders to stay up to date with the latest trends that are happening in the marketing world so that you don’t risk falling behind and marketing in an outed fashion.

For more tips on how to become a better marketer, make sure you download ‘The Formula’ completely free.