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Marketing / 18 posts found

Creating a YouTube Marketing strategy

How to create an effective YouTube marketing strategy YouTube marketing is a great way to drive awareness to your brand, build a loyal customer base and create sales to your business on a consistent basis. But the big question is, how do you create a YouTube marketing strategy that works? In this article I will break down 5 important elements to creating a successful YouTube marketing strategy for you and your business. YouTube for business People are on YouTube for many different reasons; some people are looking to become the next big internet star, others just want to share cool videos [...]

Using YouTube For Business

How to use YouTube for business purposes With YouTube being the second largest search engine in the world it presents a great opportunity for entrepreneurs and business owners to build a loyal following, build brand awareness online and sell more products and services. If you are considering using YouTube as an avenue to help grow your business these 5 tips will help steer you in the right direction. Focus on providing value: Every social media platform has unspoken rules. The unspoken rule of YouTube is that your videos must be helpful not just for you and your company, but also for [...]

Marketing Tips

Marketing Tips To Help You Grow Your Small Business In this article I am sharing 3 top marketing tips that will help you to drive more sales to your business. Making sales does not have to be a complicated task, however, you do need to keep a few things in mind before you put your sales and marketing strategy together. • Know your customer Before you can have an effective marketing strategy for your product or service, you first need to figure out who it is you are trying to target. You need to have a firm understanding of who [...]

Facebook custom audience

How to use Facebook's custom audience feature to help attract more sales to your business   Many entrepreneurs understand the power of Facebook as a platform to help promote the products and services but few are making use of the Facebook custom audience feature. With this feature, Facebook allows you to upload a list of names, email addresses and even phone numbers of your past, present and potential clients. Facebook then takes this information and markets specifically to Facebook users who have similar interests to the people of your existing database. This is an extremely powerful way to  targeted buyers [...]
marketing your business

How to market your business by building an audience

Building an audience to help you market your stuff! The way consumers are buying in the 21st century is rapidly changing and it is time to adapt your marketing to a more 21st century approach. Quite simply if you are still attempting to compete purely on price you are fighting a losing battle and the long term sustainability of your business will ultimately suffer as a consequence. The battle is not one of price but rather one of attention. Who has the attention of your target audience? More importantly, is anyone paying attention to your current marketing efforts if you [...]
pricing in marketing

How to never compete on pricing in your marketing

How to charge higher rates but still generate more sales than your competitors In this article I am writing about pricing in marketing and what you can do to make sure you never have to compete with your competitors when you are pricing your products or services. I am particularly focusing on the idea of reciprocity. According to Wikipedia, reciprocity ‘is a social rule that says we should repay, in kind, what another person has provided us.’ In essence, when you do something for someone, they are likely to feel inclined to pay you back for the value that you added. [...]

Wix.com SEO tips

Search engine optimization for your Wix.com website Wix.com is a drag and drop website builder and is perfect for individuals who need a website set up simply and easily. It has however been widely criticized for it's SEO functionalities and with a lot of entrepreneurs and small business owners desperate to rank in search this can be quite off putting. The major search engines such as Google and Yahoo are caring less and less about what platform you use to host your website and they are becoming much more interested in user engagement. This is why I strongly believe that if you [...]